Absorb an acquired brand without losing its customers using a phased phone and digital handoff

Owned and Operated: The REAL Reason Rebranding Can Add $5M/Year · John Wilson

Measure the real cost of brand sprawl by whether your operator can have an unprompted strategic insight

Owned and Operated: The REAL Reason Rebranding Can Add $5M/Year · John Wilson

Acquire unprofitable small operators using asymmetric knowledge and turn them profitable

Acquiring Minds: Phil Miller, $100K store to Pawville (11 locations, PE exit) — Acquiring Minds · Acquiring Minds

Acquire, remodel, and rebrand underperforming businesses to triple revenue in three years

Acquiring Minds: Phil Miller, $100K store to Pawville (11 locations, PE exit) — Acquiring Minds · Acquiring Minds

Change perception instead of reality to create value at a fraction of the cost

Life Lessons From an Ad Man · Rory Sutherland

Give people control over circumstances and happiness follows automatically

Perspective is Everything · Rory Sutherland

Change perception rather than reality to transform value and experience

Perspective is Everything · Rory Sutherland