Absorb an acquired brand without losing its customers using a phased phone and digital handoff
Owned and Operated: The REAL Reason Rebranding Can Add $5M/Year · John Wilson
Measure the real cost of brand sprawl by whether your operator can have an unprompted strategic insight
Owned and Operated: The REAL Reason Rebranding Can Add $5M/Year · John Wilson
Acquire unprofitable small operators using asymmetric knowledge and turn them profitable
Acquiring Minds: Phil Miller, $100K store to Pawville (11 locations, PE exit) — Acquiring Minds · Acquiring Minds
Acquire, remodel, and rebrand underperforming businesses to triple revenue in three years
Acquiring Minds: Phil Miller, $100K store to Pawville (11 locations, PE exit) — Acquiring Minds · Acquiring Minds
Change perception instead of reality to create value at a fraction of the cost
Life Lessons From an Ad Man · Rory Sutherland
Give people control over circumstances and happiness follows automatically
Perspective is Everything · Rory Sutherland
Change perception rather than reality to transform value and experience
Perspective is Everything · Rory Sutherland