Pay employees to get out-of-state licenses and then pay a monthly stipend to hold each license the company actively uses
Owned and Operated: He Built a $100M HVAC Business (Chad Peterman, Peterman Brothers) · John Wilson
Companies run at room temperature by default. Founders are exothermic — they inject heat into the system. The job is to protect that heat from being politicked away.
Invest Like the Best EP.394 — Tobi Lütke: Building Islands of Innovation · Patrick O'Shaughnessy / Colossus
Unite building and selling—in one person or two founders—to create an unstoppable venture
How to Get Rich — Naval · Naval
Break compulsive eating with radical honesty, trigger mapping, and abstinence planning
Fatty Liver Expert: Your Liver Is Filling With Fat Right Now - Dr David Unwin — The Diary Of A CEO · The Diary Of A CEO
One key signal activates an entire behavior sequence; know the trigger, own the response.
Influence: Science and Practice · Robert B. Cialdini
A data-derived taxonomy that reveals which rep type wins complex sales by a landslide
The Challenger Sale: Taking Control of the Customer Conversation · Matthew Dixon and Brent Adamson
Stop illicit crypto flows with a coordinated industry-wide real-time blocking network.
Why North Korea Is Winning Crypto Crime | Ari Redbord — Bankless · Bankless
Make your contributions visible inside and outside the organisation so promotion becomes obvious, not argued
How To Get A Pay Rise: Career Coach's Proven System · Yota Trom
The 'self-made' narrative is culturally useful but empirically shaky — most success stories have a silent backer.
The Wealth Gap No One Talks About · Eliza Filby
Couples don't fight about money — they split it until one holds all the fear.
Therapist Explains: How to Fix Your Money Issues · Vicky Reynal
Money misbehaviour is always a symptom — the real issue lives upstream.
Therapist Explains: How to Fix Your Money Issues · Vicky Reynal
AI eliminates the rungs, not the top — entry-level roles vanish while expertise stays
AI Whistleblower: We Are Being Gaslit By AI Companies, They're Hiding The Truth! · Karen Hao
AGI has no fixed definition — ambiguity is the feature, not the bug
AI Whistleblower: We Are Being Gaslit By AI Companies, They're Hiding The Truth! · Karen Hao
Read the residue of persistence in life histories instead of trusting self-reports
Angela Duckworth - Grit The Power of Passion and Perseverance at Talks at Google · Angela Duckworth
Turn customers into your most powerful sales force by giving fans tools to spread your message
Flipping the Funnel · Seth Godin
Build instant rapport by reflecting others' feelings back to them in your own words
The Like Switch · Jack Schafer
The first follower transforms a lone nut into a leader worth joining
How to start a movement · Derek Sivers
Build rapport using the four elements that create natural attraction
The Like Switch: An Ex-FBI Agent's Guide to Influencing, Attracting, and Winning People Over · Jack Schafer, Marvin Karlins
Start with why you believe, not what you sell, to inspire action
How Great Leaders Inspire Action · Simon Sinek
Drive real value through talent, introductions, and existential counsel
20VC — Vinod Khosla on Venture Assistance, Bold Bets, and What VCs Get Wrong · Vinod Khosla
Counter extremism through visible humanitarian acts, not matching force
Elon Musk: War, AI, Aliens, Politics, Physics, Video Games, and Humanity · Elon Musk
Do things that don't scale to build the foundation for things that do
Bill Gurley — All Things Business and Investing · Bill Gurley
Dominate a tiny market before expanding to conquer larger ones
Do Things That Don't Scale · Paul Graham
Do things that don't scale to get your startup off the ground
Do Things That Don't Scale · Paul Graham
A leader's potential is determined by those closest to them
The 21 Irrefutable Laws of Leadership · John C. Maxwell
Create measurable brand guarantees that differentiate you from competitors and drive customer loyalty.
Scaling Up · Verne Harnish
Apply production principles to any work, including management itself
High Output Management · Andrew S. Grove
Build the tribe first, then let the business model emerge from their needs
The Tribes Casebook A companion to TRIBES - Seth Godin · Seth Godin & Triiibes Community
Set an impossibly ambitious goal to unlock creativity and transform your tribe
The Tribes Casebook A companion to TRIBES - Seth Godin · Seth Godin & Triiibes Community
Empower every member to lead at their level for exponential tribal growth
The Tribes Casebook A companion to TRIBES - Seth Godin · Seth Godin & Triiibes Community
Get the right people on the bus before deciding where to drive it
Good to Great · Jim Collins
Invest disproportionately in intelligence because foreknowledge decides outcomes
The Art of War · Sun Tzu
Grow your people slowly and from within rather than importing outside talent
Shoe Dog · Phil Knight
Build a team of misfits united by irreverence, trust, and shared mission
Shoe Dog · Phil Knight
Work backward from success and failure to plan the path
Thinking in Bets · Annie Duke
Recruit your past and future selves into present decisions
Thinking in Bets · Annie Duke
A B2C alternative to the chasm model that drives consumer technology adoption through four interl...
Crossing the Chasm, 3rd Edition Marketing and Selling · Geoffrey A. Moore
A nine-factor scoring system for evaluating beachhead candidates and screening out segments with ...
Crossing the Chasm, 3rd Edition Marketing and Selling · Geoffrey A. Moore
Estimate the odds, update with evidence, and prepare for fat tails
The Great Mental Models, Volume 1 General Thinking Concepts · Shane Parrish & Rhiannon Beaubien
Precise interventions calibrated to each cultural stage that nudge people and tribes forward one ...
Tribal Leadership Leveraging Natural Groups to Build a · Dave Logan, John King, Halee Fischer-Wright
Prioritize the human fuel before the financial fuel
The Infinite Game · Simon Sinek
Find passionate engineers
Elon Musk Tesla, SpaceX, and the Quest for a Fantastic · Ashlee Vance
Labeling for clarity
Science-Based Mental Training & Visualization for Improved Learning · Andrew Huberman
Build Strength
Dr. Andy Galpin: How to Build Strength, Muscle Size & Endurance · Andrew Huberman
Recruit motor units
Build Muscle Size, Increase Strength & Improve Recovery | Huberman Lab Essentials · Andrew Huberman
Manage neural excitation and inhibition to optimize performance and avoid choking.
How to Build Strength, Endurance & Flexibility at Any Age | Pavel Tsatsouline · Andrew Huberman
Stretch the pleasure of wins through reflective savoring, not repetition
How to Increase Motivation & Drive · Andrew Huberman
Set goals just beyond your current ability to maximize sustained motivation
How to Set & Achieve Goals · Andrew Huberman
Visualize how bad failure will feel to nearly double your success odds
How to Set & Achieve Goals · Andrew Huberman
Focus your eyes on a single point to activate goal pursuit circuitry
How to Set & Achieve Goals · Andrew Huberman