Build genuine friendships with customers—friendships are immune to competition and price negotiation

The Sales Bible: The Ultimate Sales Resource · Jeffrey Gitomer

Close only business where both sides win—or lose both the deal and your reputation long-term

The New Strategic Selling · Robert B. Miller, Stephen E. Heiman, and Tad Tuleja

Navigate the Technology Adoption Life Cycle by matching your strategy to your market's current development phase from early market through tornado to main street

The Chasm Companion: A Fieldbook to Crossing the Chasm · Paul Wiefels

Free Market Choice

The Bitcoin Standard · Saifedean Ammous

Map the five psychographic groups that adopt disruptive technology

Crossing the Chasm, 3rd Edition · Geoffrey A. Moore

Win the pragmatist by becoming the safe, proven, de facto standard choice

Crossing the Chasm · Geoffrey A. Moore

Investing with a margin of safety

Berkshire Hathaway Shareholder Letter 1991 · Warren Buffett

Buy low, sell high

Berkshire Hathaway Shareholder Letter 1994 · Warren Buffett

Identify and counteract the cognitive biases that destroy investment returns

A Random Walk Down Wall Street · Burton G. Malkiel

Understand how loss aversion and reference points shape every choice you make

Thinking, Fast and Slow · Daniel Kahneman

Six ways to earn referrals by giving value plus seven ways to ask for them

$100M Leads · Alex Hormozi