Build genuine friendships with customers—friendships are immune to competition and price negotiation

The Sales Bible: The Ultimate Sales Resource · Jeffrey Gitomer

Give first to obligate; the rule runs deeper than liking, culture, or rational self-interest.

Influence: Science and Practice · Robert B. Cialdini

A data-derived taxonomy that reveals which rep type wins complex sales by a landslide

The Challenger Sale: Taking Control of the Customer Conversation · Matthew Dixon and Brent Adamson

Connect with someone by entering the activity they love instead of pulling them into yours.

How Video Games Can Power Up Your Parenting · Hannah Boquet

Match your leadership strategy to your transition situation

The First 90 Days · Michael D. Watkins

Build deeper connections by investing attention strategically

Lessons Learned From Jay Shetty: Critical Skills for Success in Life, Business, and Beyond · Jay Shetty

Map your tasks by importance and urgency to understand why you procrastinate on what matters most

The Procrastination Matrix · Tim Urban

Build trust before crisis or it will not exist during crisis

Simon Sinek: Opens Up About His Struggle with Loneliness, Love, Dating! · Simon Sinek

Building trust and influence in both directions — empowering subordinates through decentralized command while earning credibility with superiors through performance and relationship capital

Leadership Strategy and Tactics · Jocko Willink

Translate the skills from your day job into the foundation of your own business

The $100 Startup · Chris Guillebeau