Win by focusing on customer discrepancies, not on what your competitor is doing

The New Strategic Selling · Robert B. Miller, Stephen E. Heiman, and Tad Tuleja

Shared goals dissolve intergroup hostility that contact alone cannot fix

Influence: Science and Practice · Robert B. Cialdini

Compare sovereign offerings as products to find where your tax dollar delivers maximum ROI

God, AI, and the Coming Violence | Will Manidis — Hidden Forces · Hidden Forces

Thirty years of data tells you almost nothing — you need a century across many countries

The Golden Age of Returns is Over · Mike Staunton & Paul Marsh

Calm, context, and curiosity are the only defences against being manipulated by numbers.

Do We Need To Change Our Minds About Index Funds? · Tim Harford

Know when to stop moving the goalpost on financial success

The Psychology of Money · Morgan Housel

Find the intersection of what you can be best at, what drives your engine, and what ignites your passion

Good to Great · Jim Collins

Your birthday dip reveals how peer comparison hijacks happiness

Science-Based Tools for Increasing Happiness · Andrew Huberman