Over half of B2B customer loyalty is determined not by what you sell but by how you sell it
The Challenger Sale: Taking Control of the Customer Conversation · Matthew Dixon and Brent Adamson
If you can retire early, you probably won't want to — so build for choice, not cessation.
The New Rules for Building Wealth in 2025 · Rob Dix
Transform your relationship with money by tracking your life energy
Your Money or Your Life: 9 Steps to Transforming Your Relationship with Money · Vicki Robin
Treat your beliefs like hypotheses to be tested, not possessions to be defended
Adam Grant - Rethinking Your Position (The Knowledge Project Ep. #112) · Adam Grant
Separate work from wages
Your Money Or Your Life: 9 Steps to Transforming Your Relationship with Money and Achieving Financial Independence: R... · Vicki Robin
Rethink work
Your Money Or Your Life: 9 Steps to Transforming Your Relationship with Money and Achieving Financial Independence: R... · Vicki Robin
Aim for ten times better, not ten percent better
Measure What Matters · John Doerr
Embrace severe limitations to unlock breakthrough solutions
Change by Design · Tim Brown
Rethink the time change
Essentials: Timing Light for Better Sleep, Energy & Mood | Dr. Samer Hattar · Andrew Huberman
Rethinking the boundaries of medical diagnosis
How to Overcome Addiction to Substances or Behaviors | Dr. Keith Humphreys · Andrew Huberman
Rethink Self
Essentials: Psychedelics for Treating Mental Disorders | Dr. Matthew Johnson · Andrew Huberman
Redesign careers around periodic renewal rather than linear decline to retirement
Lifespan · David A. Sinclair
Design your platform around a single high-value interaction between producers and consumers
Platform Revolution · Geoffrey G. Parker, Marshall W. Van Alstyne & Sangeet Paul Choudary
Break the cycle where avoiding stress creates more stress in your life
The Upside of Stress · Kelly McGonigal
Catch your stress beliefs in action and consciously choose a more helpful frame
The Upside of Stress · Kelly McGonigal
Evaluate decision quality by the thoroughness of the process, not just the outcome
Think Again: The Power of Knowing What You Don't Know · Adam Grant
Create environments where people report mistakes freely and rethinking becomes routine
Think Again: The Power of Knowing What You Don't Know · Adam Grant
Surround yourself with thoughtful critics, not just supportive cheerleaders
Think Again: The Power of Knowing What You Don't Know · Adam Grant
Recognize the three mindsets that prevent you from rethinking and escape them
Think Again: The Power of Knowing What You Don't Know · Adam Grant
Treat your beliefs as hypotheses and your decisions as experiments
Think Again: The Power of Knowing What You Don't Know · Adam Grant
Treat rejection as market intelligence, not as a verdict on your idea
Masters of Scale · Reid Hoffman
Rethink the material before designing the form, and let physics drive the shape
Elon Musk · Walter Isaacson