Score leads by engagement signals and nurture the unready until they're sales-qualified

Inbound Marketing: Get Found Using Google, Social Media, and Blogs · Brian Halligan and Dharmesh Shah

A five-part verbal formula that gets VITO interested in eight seconds or less

Getting to VITO (The Very Important Top Officer) · Anthony Parinello

Commit the full performance day to rest and preparation so you arrive stage-ready, not road-weary.

Harry Hill: From Doctor To Comedian, TV Burp & Success in America — The Romesh Ranganathan Show · The Romesh Ranganathan Show

Use scorecard data to treat every customer as an individual

Scorecard Marketing · Daniel Priestley

Generate warm leads with interactive assessment scorecards

Scorecard Marketing · Daniel Priestley

Pair a bold direct purchase request with a low-commitment transitional offer to capture both ready and not-yet-ready customers

Building a StoryBrand 2.0: Clarify Your Message So Customers Listen · Donald Miller

Be first to market

The Art of Strategy: A Game Theorist's Guide to Success in Business and Life · Dixit, Avinash K.

Prove you have a repeatable and scalable sales process by getting customers to actually buy

The Four Steps to the Epiphany · Steve Blank

Build your business as if you'll franchise it 5,000 times

The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It · Michael E. Gerber

Ask customers to marry you, and when they say no, ask for another date

Building a StoryBrand - Clarify Your Message So Customers · Donald Miller

Build anticipation like a blockbuster movie premiere for maximum launch impact

The $100 Startup · Chris Guillebeau

Do it NOW, delegate it, automate it, or discard it -- never let tasks linger

Work the System · Sam Carpenter

When you break even acquiring customers, you have no advertising budget

Traffic Secrets · Russell Brunson