Map every person who can derail or advance your sale into one of four decisive roles
The New Strategic Selling · Robert B. Miller, Stephen E. Heiman, and Tad Tuleja
When uncertain, look left and right; what others do becomes the best evidence of what you should do.
Influence: Science and Practice · Robert B. Cialdini
One key signal activates an entire behavior sequence; know the trigger, own the response.
Influence: Science and Practice · Robert B. Cialdini
Auto-enrolment solved participation but left contribution levels dangerously low.
Britain's Pension System Is In Danger · Tom McPhail
Evaluate government announcements by long-run commitment, not short-run numbers
Your Taxes Are About to Go Up (Again) · Helen Miller
Three questions that surface the emotion driving any money behaviour.
Therapist Explains: How to Fix Your Money Issues · Vicky Reynal
Sound shapes your hormones, emotions, thinking, and behavior — design it consciously
The 4 Ways Sound Affects Us · Julian Treasure
Use AI to kill bad ideas fast, deepen good ones, and fact-check your own biases before committing resources
How Gumroad's CEO uses ChatGPT - Ep. 1 with Sahil Lavingia · Sahil Lavingia
Sound affects you physiologically, psychologically, cognitively, and behaviorally whether you notice or not
The 4 ways sound affects us · Julian Treasure
Nurture gently when creating then edit ruthlessly — never mix the two phases
Jerry Seinfeld — A Comedy Legend Systems, Routines, and Methods for Success · Jerry Seinfeld
Organize information by what you are doing, not what it is about
The PARA Method: The Simple System for Organizing Your Digital Life · Tiago Forte
Disorder is the default; order requires constant energy investment
Entropy and the Second Law of Thermodynamics · Shane Parrish
A new form of sound money
The Bitcoin Standard · Saifedean Ammous
Engineer physical and sensory settings that dissolve rational resistance
The Art Of Seduction (The Robert Greene Collection) · Robert Greene
Score your business model's structural strength on seven dimensions
Value Proposition Design: How to Create Products and Services Customers Want (Strategyzer) · Alexander Osterwalder, Yves Pigneur, Gregory Bernarda, Alan Smith
A step-by-step guide to successfully commercializing technology your best customers do not want
The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail · Clayton M. Christensen
Build the organizational conditions where innovation becomes habitual
Change by Design · Tim Brown
Combine stating your view with genuine curiosity about others' views
The Fifth Discipline Fieldbook · Peter Senge
Distinguish truly flawed ideas from poorly designed tests
Loonshots · Safi Bahcall
Choose a sound financial lifestyle
The Bogleheads' Guide to Investing · Taylor Larimore, Mel Lindauer, Michael LeBoeuf
A quantitative checklist to screen for financially sound, fairly priced stocks
The Intelligent Investor · Benjamin Graham
Ruthlessly eliminate debt by interest rate priority to unlock wealth building
The Simple Path to Wealth · JL Collins
Win customers by teaching everything you know instead of outspending competitors
Rework · Jason Fried & David Heinemeier Hansson
Get your counterpart to agree to the same thing three times in one conversation to distinguish real commitment from counterfeit 'Yes.'
Never Split the Difference · Chris Voss