Nineteen emotional and rational forces that cause people to buy—and how to uncover them

The Sales Bible: The Ultimate Sales Resource · Jeffrey Gitomer

Map every person who can derail or advance your sale into one of four decisive roles

The New Strategic Selling · Robert B. Miller, Stephen E. Heiman, and Tad Tuleja

Map every account by who really approves vs. who merely recommends

Getting to VITO (The Very Important Top Officer) · Anthony Parinello

Adapt the teaching message to each stakeholder's specific goals, role, and economic context

The Challenger Sale: Taking Control of the Customer Conversation · Matthew Dixon and Brent Adamson

Align rival stakeholders behind one shared argument to move a coalition forward decisively.

The Road to Iraq: How 9/11 Changed Everything (Ep 3/6) — The Rest Is Classified · The Rest Is Classified

Map your security responsibilities by identifying which of four Bitcoin stakeholder roles you occupy.

Defending Bitcoin: Cybersecurity for the Monetary Grid | Luke de Wolf | BIS #202 — Bitcoin Infinity Media · Bitcoin Infinity Media

Map every capital raise to the governance control you surrender at each rung

SIMON DIXON REVEALS How The Banking System Turned You Into a DEBT SLAVE — Simply Bitcoin · Simply Bitcoin

Three-player alliances where the kingmaker holds real power

Chimpanzee Politics: Power and Sex among Apes · Frans de Waal

A five-component strategic planning process that begins with values and noble cause, then moves t...

Tribal Leadership Leveraging Natural Groups to Build a · Dave Logan, John King, Halee Fischer-Wright