Nineteen emotional and rational forces that cause people to buy—and how to uncover them
The Sales Bible: The Ultimate Sales Resource · Jeffrey Gitomer
Lead with an informed hypothesis of customer needs rather than asking customers to educate you
The Challenger Sale: Taking Control of the Customer Conversation · Matthew Dixon and Brent Adamson
Grade every teaching pitch for boldness before it gets watered down to the safe middle
The Challenger Sale: Taking Control of the Customer Conversation · Matthew Dixon and Brent Adamson
Pull the highest-leverage short-term lever first to buy time for the long-term transformation.
How to Pull the Emergency Brake on Global Warming · Mohamed A. Sultan
Three competing frameworks for reforming capitalism, from market fundamentalism to stakeholder capitalism to democratic socialism
The Future of Capitalism · Katrina vanden Heuvel
Power is never held alone and the most dangerous position is number one without allies
Chimpanzee Politics · Frans de Waal
Reach the point where you contribute more than you consume
The First 90 Days · Michael D. Watkins
Convert envy and resentment into vested interest through Justification, Appreciation, and Layered Impact Recognition
The Charisma Myth: How Anyone Can Master the Art and Science of Personal Magnetism · Olivia Fox Cabane
Force strategic clarity by committing your positions to paper
Good Product Manager Bad Product Manager · Ben Horowitz
Dissuade, Deter, Defend, and Defeat
National Military Strategy to Combat Weapons of Mass Destruction · Unknown
Enable Combating WMD
National Military Strategy to Combat Weapons of Mass Destruction · Unknown
A framework for effective communication
Nonviolent Communication: A Language of Life - PDFDrive.com · Marshall B. Rosenberg
Three-player alliances where the kingmaker holds real power
Chimpanzee Politics: Power and Sex among Apes · Frans de Waal
A five-component strategic planning process that begins with values and noble cause, then moves t...
Tribal Leadership Leveraging Natural Groups to Build a · Dave Logan, John King, Halee Fischer-Wright
Lead with charm
Elon Musk Tesla, SpaceX, and the Quest for a Fantastic · Ashlee Vance
Collaborative problem solving
The Causes & Treatments for Autism | Dr. Karen Parker · Andrew Huberman
Dialogue without decisions is just conversation — clarify who does what by when
Crucial Conversations · Kerry Patterson, Joseph Grenny, Ron McMillan, Al Switzler
Shield fragile new ideas from premature judgment until they can survive on their own
Creativity, Inc. · Ed Catmull & Amy Wallace