Smart people thinking you're crazy is the moat signal, not a red flag

Reid Hoffman, LinkedIn Founder: It's Time To Quit Your Job When You Feel This! · Reid Hoffman

Choose work by its difficulty and interestingness, not its payoff

What I Worked On · Paul Graham

Focus all forces on one niche to cross from early market to mainstream

Crossing the Chasm, 3rd Edition · Geoffrey A. Moore

Focus your entire startup on one critical number at a time

Lean Analytics · Alistair Croll & Benjamin Yoskovitz

Match your sales channel to your buyer's expectations and your product's complexity

Crossing the Chasm · Geoffrey A. Moore

Match your strategy to the specific conditions of the ground you occupy

The Art of War · Sun Tzu

Consensus-based hiring finds inoffensive mediocrity -- hire for world-class strengths

The Hard Thing About Hard Things · Ben Horowitz

Get the founding decisions right because they cannot be corrected later

Zero to One: Notes on Startups, or How to Build the Future · Peter Thiel & Blake Masters