Turn your primary supplier into a recurring source of vetted acquisition targets as boomer owners retire

Acquiring Minds: Joe Wynn, $600k SDE, 90% seller note — Acquiring Minds · Acquiring Minds

VITO-to-VITO referrals produce 40% higher close rates and 2.5x more referrals downstream

Getting to VITO (The Very Important Top Officer) · Anthony Parinello

Grade every teaching pitch for boldness before it gets watered down to the safe middle

The Challenger Sale: Taking Control of the Customer Conversation · Matthew Dixon and Brent Adamson

Over half of B2B customer loyalty is determined not by what you sell but by how you sell it

The Challenger Sale: Taking Control of the Customer Conversation · Matthew Dixon and Brent Adamson

Adapt the teaching message to each stakeholder's specific goals, role, and economic context

The Challenger Sale: Taking Control of the Customer Conversation · Matthew Dixon and Brent Adamson

Describe, design, and reinvent any business model through nine interconnected building blocks

Business Model Generation · Alexander Osterwalder

Positioning within a market

Inside the Tornado: Marketing Strategies From Silicon Valley's Cutting Edge · Geoffrey A. Moore

Resources, Processes, and Values determine what an organization can and cannot do

The Innovator's Solution · Clayton M. Christensen & Michael E. Raynor

Philosophy, Process, People, and Problem Solving as layers of excellence

The Toyota Way: 14 Management Principles from the World's Greatest Manufacturer · Jeffrey K. Liker

Never let a single supplier control your destiny

Shoe Dog · Phil Knight

Channel the fear that everything can disappear tomorrow into vigilance

Shoe Dog · Phil Knight