A branded set of ~30 individually-named training principles that turned tacit gym knowledge into teachable, ownable IP.

Brothers of Iron: Building the Weider Empire · Joe Weider, Ben Weider, Mike Steere

Identify, deepen, broaden, and defend the asymmetries that give you an edge

Good Strategy/Bad Strategy: The difference and why it matters · Richard Rumelt

Evolve processes so complex and tacit that competitors cannot replicate them in time

7 Powers · Hamilton Helmer