Transform an abstract target market into a concrete, real person whose prioritized needs and complete product journey drive every decision your team makes.
Disciplined Entrepreneurship · Bill Aulet
Replace what you lose: water, electrolytes, and fuel on a fixed schedule
ACSM's Nutrition for Exercise Science · Dan Benardot
Focus on strengths to cut active disengagement from 40% to 1%
Strengths finder 2.0 · Tom Rath
A common vocabulary for what is right with people
Strengths finder 2.0 · Tom Rath
Combine deep expertise with broad empathy across disciplines
Change by Design · Tim Brown
Improve heat tolerance
Essentials: How to Exercise for Strength Gains & Hormone Optimization | Dr. Duncan French · Andrew Huberman
Allocate calories like a budget, prioritizing protein and fiber first.
Tools for Nutrition & Fitness | Dr. Layne Norton · Andrew Huberman
Split training 80% sub-failure, 20% intense to optimize brain and body
Maximize Productivity, Physical & Mental Health With Daily Tools · Andrew Huberman
Train your body to do more with less air for dramatic endurance gains
Breath · James Nestor