Transform an abstract target market into a concrete, real person whose prioritized needs and complete product journey drive every decision your team makes.

Disciplined Entrepreneurship · Bill Aulet

Replace what you lose: water, electrolytes, and fuel on a fixed schedule

ACSM's Nutrition for Exercise Science · Dan Benardot

Focus on strengths to cut active disengagement from 40% to 1%

Strengths finder 2.0 · Tom Rath

A common vocabulary for what is right with people

Strengths finder 2.0 · Tom Rath

Combine deep expertise with broad empathy across disciplines

Change by Design · Tim Brown

Improve heat tolerance

Essentials: How to Exercise for Strength Gains & Hormone Optimization | Dr. Duncan French · Andrew Huberman

Allocate calories like a budget, prioritizing protein and fiber first.

Tools for Nutrition & Fitness | Dr. Layne Norton · Andrew Huberman

Split training 80% sub-failure, 20% intense to optimize brain and body

Maximize Productivity, Physical & Mental Health With Daily Tools · Andrew Huberman

Train your body to do more with less air for dramatic endurance gains

Breath · James Nestor