Build search rank through earned inbound links and on-page optimization, not tricks

Inbound Marketing: Get Found Using Google, Social Media, and Blogs · Brian Halligan and Dharmesh Shah

Stop interrupting prospects — earn their attention by publishing content they want

Inbound Marketing: Get Found Using Google, Social Media, and Blogs · Brian Halligan and Dharmesh Shah

Match your ad hooks to where your audience sits on the awareness spectrum

$100M Playbook: GOATed Ads · Alex Hormozi

Grand Slam Offer Framework

$100M Offers: How To Make Offers So Good People Feel Stupid Saying No · Alex Hormozi

Prove you can take it before you start dishing it out

Radical Candor · Kim Scott

Harness demand-side economies of scale where each new user increases value for all others

Platform Revolution · Geoffrey G. Parker, Marshall W. Van Alstyne & Sangeet Paul Choudary

When you break even acquiring customers, you have no advertising budget

Traffic Secrets · Russell Brunson

Earn free traffic through relationships, then scale with paid ads

Traffic Secrets · Russell Brunson

Stop creating traffic; tap into audiences that already exist

Traffic Secrets · Russell Brunson