Price strategically by creating value first, communicating it effectively, structuring prices to capture it, and managing competition through policy rather than reaction

The Strategy and Tactics of Pricing: A Guide to Growing More Profitably · Thomas T. Nagle, Georg Muller, and Evert Gruyaert

Find value in the price you pay

Two Wise Men Stories for Children Inspired from the Wit and - Vishal Khandelwal & S B Vallari · Unknown

Set prices that reinforce your market leadership positioning and support your distribution channe...

Crossing the Chasm, 3rd Edition Marketing and Selling · Geoffrey A. Moore