Modern overload demands decision shortcuts; exploiting them degrades the whole ecosystem

Influence: Science and Practice · Robert B. Cialdini

Measure yield at each funnel stage per channel to find and fix your marketing ROI leaks

Inbound Marketing: Get Found Using Google, Social Media, and Blogs · Brian Halligan and Dharmesh Shah

A data-derived taxonomy that reveals which rep type wins complex sales by a landslide

The Challenger Sale: Taking Control of the Customer Conversation · Matthew Dixon and Brent Adamson

AI eliminates the rungs, not the top — entry-level roles vanish while expertise stays

AI Whistleblower: We Are Being Gaslit By AI Companies, They're Hiding The Truth! · Karen Hao

Maximize show rates by mastering availability, speed, personalization, and volume

$100M Playbook: Lead Nurture · Alex Hormozi

In an overcommunicated world, earning attention is more valuable than buying it

Permission Marketing · Seth Godin

Choose your customers strategically to improve margins and competitive position

Competitive Strategy: Techniques for Analyzing Industries and Competitors · Michael E. Porter