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4 results for “web copy”
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MKTThe AIDA Copywriting Formula
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Guide readers from attention through desire to action in four steps

The Copyhackers Guide to Conversion Copywriting · Joanna Wiebe

MKTThe StoryBrand Website Wireframe
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Eight sections that turn your website into a sales machine

Building a StoryBrand 2.0: Clarify Your Message So Customers Will Listen · Donald Miller

INNJob-Based Experience Design
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Build a resume of experiences that gets your product hired every time

Competing Against Luck: The Story of Innovation and Customer Choice · Clayton M. Christensen, Taddy Hall, Karen Dillon, David S. Duncan

MKTThe Landing Page Conversion Formula
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Ten tested principles for turning web traffic into leads and sales through high-converting pages

The Copywriter's Handbook: A Step-By-Step Guide to Writing Copy That Sells · Robert W. Bly

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Stratapedia · 20269,014 frameworks · 6,178 sources · 13 categories