4 results for “web copy”
Showing 1–4
MKTThe AIDA Copywriting Formula
Read →Guide readers from attention through desire to action in four steps
The Copyhackers Guide to Conversion Copywriting · Joanna Wiebe
MKTThe StoryBrand Website Wireframe
Read →Eight sections that turn your website into a sales machine
Building a StoryBrand 2.0: Clarify Your Message So Customers Will Listen · Donald Miller
INNJob-Based Experience Design
Read →Build a resume of experiences that gets your product hired every time
Competing Against Luck: The Story of Innovation and Customer Choice · Clayton M. Christensen, Taddy Hall, Karen Dillon, David S. Duncan
MKTThe Landing Page Conversion Formula
Read →Ten tested principles for turning web traffic into leads and sales through high-converting pages
The Copywriter's Handbook: A Step-By-Step Guide to Writing Copy That Sells · Robert W. Bly