Acquire a business with real estate for near-zero capital by pairing with a REIT buyer
Acquiring Minds: Phil Miller, $100K store to Pawville (11 locations, PE exit) — Acquiring Minds · Acquiring Minds
Enter through the practical, special-interest content the incumbents think is beneath them, then use that beachhead to open the category they left undefended.
Stuart Karl: Who's Who in RCA VideoDisc · CED Magic
Your mortgage broker should know your life plans, not just your last payslip
UK Mortgage Expert: The Key Things You Need To Know · Anthony Emmerson
Your real borrowing power is not 4.5x income — discover the gap before the lender does
Mortgage Expert: What First Time Buyers Need to Know in 2026 · Eddie Ross
Treat wealth-building as a game with discoverable rules, not a lottery
From Council Estate to Multimillionaire at 27 Years Old · Timothy Armoo
When parental wealth is the primary gateway to adulthood, the whole economy stalls — not just the unlucky individuals.
The Wealth Gap No One Talks About · Eliza Filby
Ultra-low rates keep dying firms alive, blocking creative destruction and killing productivity growth
The Interest Rate Crisis Has Just Begun · Edward Chancellor
Copy the full toolkit or don't copy at all.
Who's Really Crashing the Economy? · Ha-Joon Chang
Information's primary function is social bonding — truth is a secondary feature
Yuval Noah Harari: They Are Lying About AI! The Trump Kamala Election Will Tear The Country Apart! · Yuval Noah Harari
Build lasting wealth by systematically accumulating Bitcoin every month for a decade regardless of price.
SIMON DIXON REVEALS How The Banking System Turned You Into a DEBT SLAVE — Simply Bitcoin · Simply Bitcoin
Navigate the Technology Adoption Life Cycle by matching your strategy to your market's current development phase from early market through tornado to main street
The Chasm Companion: A Fieldbook to Crossing the Chasm · Paul Wiefels
Hold dominant companies accountable by demanding they bear the true cost of their power
How Amazon, Apple, Facebook and Google manipulate our emotions · Scott Galloway
Leverage partnerships
Inside the Tornado: Marketing Strategies From Silicon Valley's Cutting Edge · Geoffrey A. Moore
Evolve to succeed
Inside the Tornado: Marketing Strategies From Silicon Valley's Cutting Edge · Geoffrey A. Moore
Predicting Tornadoes
Inside the Tornado: Marketing Strategies From Silicon Valley's Cutting Edge · Geoffrey A. Moore
Adding value to commoditized products
Inside the Tornado: Marketing Strategies From Silicon Valley's Cutting Edge · Geoffrey A. Moore
Create and commoditize partnerships
Inside the Tornado: Marketing Strategies From Silicon Valley's Cutting Edge · Geoffrey A. Moore
Navigating niche markets
Inside the Tornado: Marketing Strategies From Silicon Valley's Cutting Edge · Geoffrey A. Moore
Leverage niche markets
Inside the Tornado: Marketing Strategies From Silicon Valley's Cutting Edge · Geoffrey A. Moore
Bridge to mainstream
Inside the Tornado: Marketing Strategies From Silicon Valley's Cutting Edge · Geoffrey A. Moore
Navigate emerging industries
Competitive Strategy · Michael E. Porter
A disciplined process for narrowing from hundreds of potential markets to one beachhead you can dominate, then expanding from that position of strength.
Disciplined Entrepreneurship · Bill Aulet
See the whole field to master complex dynamic environments
Interviews with the Masters: A Companion to Robert Greene’s Mastery · Robert Greene
Set pricing for pragmatists and choose channels that deliver the whole product
Crossing the Chasm, 3rd Edition · Geoffrey A. Moore
Close the gap between your shipping product and the complete solution customers need
Crossing the Chasm, 3rd Edition · Geoffrey A. Moore
Focus all forces on one niche to cross from early market to mainstream
Crossing the Chasm, 3rd Edition · Geoffrey A. Moore
Map the five psychographic groups that adopt disruptive technology
Crossing the Chasm, 3rd Edition · Geoffrey A. Moore
Seven strategies that turn any small business into a system that works
The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It · Michael E. Gerber
Embrace severe limitations to unlock breakthrough solutions
Change by Design · Tim Brown
Transform your organization from visionary-driven pioneers to mainstream-focused settlers as you ...
Crossing the Chasm, 3rd Edition Marketing and Selling · Geoffrey A. Moore
A two-sentence positioning formula that forces clarity on target customer, competition, and diffe...
Crossing the Chasm, 3rd Edition Marketing and Selling · Geoffrey A. Moore
Use each conquered niche segment as leverage to knock over adjacent segments and build toward mai...
Crossing the Chasm, 3rd Edition Marketing and Selling · Geoffrey A. Moore
A nine-factor scoring system for evaluating beachhead candidates and screening out segments with ...
Crossing the Chasm, 3rd Edition Marketing and Selling · Geoffrey A. Moore
Close the gap between your marketing promise and the buyer's actual experience by delivering the ...
Crossing the Chasm, 3rd Edition Marketing and Selling · Geoffrey A. Moore
Cross the chasm by concentrating all forces on a single niche market, dominate it, then expand ou...
Crossing the Chasm, 3rd Edition Marketing and Selling · Geoffrey A. Moore
Evaluate businesses by their true earning power, not by Wall Street's reported numbers
The Intelligent Investor · Benjamin Graham