About this source
A comprehensive guide to getting strangers to want to buy your stuff through systematic advertising, lead generation, and leveraging other people to scale beyond what any individual can do alone.
Frameworks extracted
12 totalSTRongoing
The Advertising Roadmap
Seven levels from your first lead to a $100M lead machine
MKTweeks
The What-Who-When Ad Framework
Three elements that make any paid ad work: what you offer, who it's for, and when to act
ENTmonths
The Affiliate Army Building System
Six steps to recruit businesses that sell your stuff and get you leads forever
STRmonths
The Agency Leverage Framework
Use agencies to learn skills fast, not to become dependent on them
LEADweeks
The 3Ds Employee Training Method
Document, Demonstrate, Duplicate — turn any employee into a lead-getter
MKTmonths
The Customer Referral Engine
Six ways to earn referrals by giving value plus seven ways to ask for them
STRongoing
More Better New Growth Framework
Three levers to scale any advertising method to its maximum potential
FINmonths
Client Financed Acquisition
Break even in 30 days so you can scale ads forever without outside funding
MKTmonths
The Content Unit Framework
Hook them, retain them, reward them — the three-part structure for all free content
SALdays
The Warm Outreach 10-Step System
How to get your first customers by reaching out to people who already know you
MKTweeks
The 7-Step Lead Magnet Creation System
A complete solution to a narrow problem that creates your next customer
MKTweeks
The Core Four Advertising Framework
The only four ways to let people know about your stuff