3 Ways to Create a Truly Original Design | Lope Gutierrez-Ruiz | TED

In a world where design trends are quietly converging — same color palettes, same typography, same illustration styles — how do you make work that actually looks different? Designer and TED Fellow Lope Gutierrez-Ruiz distills his answer into three sharp, counterintuitive ideas, ticking through his studio's own funky creations to show how you can make things that stand out. (Recorded at TEDNext 2025 on November 10, 2025)

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