Stratapedia / Sources / Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life Rory Sutherland
Book · 2019
Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life by Rory Sutherland
About this source Vice Chairman of Ogilvy argues that human behavior is driven by psycho-logic not rational logic, and that understanding irrational human psychology creates more value than optimizing for efficiency.
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