About this source
Wikipedia entry for AriZona Beverage Company. Confirms the distribution-growth window: mid-1993 = 30+ states (concentrated NY/NJ/Detroit/Miami), end of 1994 = all 50 states + ~$300M annual sales. Notable: Wikipedia attributes all strategic decisions to founders Vultaggio + Ferolito; Schott not mentioned by name (a gap worth flagging — trade press credits him heavily; Wikipedia does not).
Frameworks extracted
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