Book·2005

Blue Ocean Strategy

by W. Chan Kim & Renée Mauborgne

Format
Book
Year
2005
Author
W. Chan Kim & Renée Mauborgne
Frameworks extracted
1

About this source

A strategy framework for creating uncontested market space that makes competition irrelevant, based on 15 years of research across 150 strategic moves.

Frameworks extracted

1 total