Book·2005

Blue Ocean Strategy: From Theory to Practice

by W. Chan Kim, Renee Mauborgne

Format
Book
Year
2005
Author
W. Chan Kim, Renee Mauborgne
Frameworks extracted
0

About this source

An academic article adapted from the landmark book, presenting systematic tools and frameworks for creating uncontested market space rather than competing in overcrowded industries.

Frameworks extracted

0 total

No frameworks have been extracted from this source yet.