About this source
An academic article adapted from the landmark book, presenting systematic tools and frameworks for creating uncontested market space rather than competing in overcrowded industries.
Frameworks extracted
7 totalSTRweeks
The Noncustomer Analysis
Your biggest growth opportunity is the people who refuse to buy from you
MINDongoing
The Reconstructionist View of Strategy
Market boundaries are mental constructs, not physical constraints
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The Three Characteristics Test (Focus, Divergence, Tagline)
Test your strategy for commercial viability with three visual criteria
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Value Curve Diagnosis
Read your strategy's health from the shape of your value curve
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The Four Actions Framework (ERRC)
Eliminate, Reduce, Raise, Create: four moves to break the value-cost trade-off
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The Strategy Canvas
Visualize your competitive landscape to see where the real opportunity lies
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Blue Ocean vs. Red Ocean Thinking
Stop competing in bloody waters; create uncontested market space instead