About this source
A practical marketing framework that uses the universal structure of story to help businesses clarify their messaging so customers pay attention and take action. Miller argues that by positioning the customer as the hero and the brand as the guide, companies can cut through noise, grow revenue, and build passionate brand evangelists.
Frameworks extracted
7 totalMKTdays
The Story Gap Principle
Open a gap between what the customer wants and what they have — then offer to close it — to magnetically drive attention and action
SALdays
The Two Calls to Action System
Pair a bold direct purchase request with a low-commitment transitional offer to capture both ready and not-yet-ready customers
MKTmonths
The Aspirational Identity Transformation
Define who your customer wants to become and position your brand as the vehicle for that transformation
MKTdays
The Controlling Idea
The single, central message that all marketing copy serves — the moral of the story you are inviting customers into
MKTweeks
The Three Levels of Customer Problems
Address the external problem customers describe, the internal frustration driving them, and the philosophical injustice they feel
MKTdays
The StoryBrand BrandScript
A single-page messaging document that captures your brand's seven core sound bites for use across all marketing channels
MKTweeks
The SB7 StoryBrand Framework
A seven-part story structure that clarifies brand messaging so customers listen, engage, and buy