About this source
A comprehensive framework for clarifying business messaging using the seven universal elements of story. Teaches businesses to position themselves as the guide in their customer's story rather than the hero, resulting in clearer communication and higher conversions.
Frameworks extracted
6 totalMKTmonths
The StoryBrand Messaging and Marketing Campaign
Seven marketing pieces that turn your BrandScript into revenue
MKTweeks
The Customer Transformation Framework
Define who your customer becomes after working with you
MKTweeks
The StoryBrand Website Wireframe
Eight sections that turn your website into a sales machine
MKTdays
The One-Liner
A single memorable statement that makes people want to know more
MKTweeks
The Three Levels of Problem
External, internal, and philosophical problems unlock deeper customer connection
MKTdays
The Grunt Test
If a caveman can't understand your website in 5 seconds, you lose