About this source
A framework for clarifying brand messaging using the power of story structure
Frameworks extracted
11 totalCOMdays
The Fear Appeal Formula
A four-step process to communicate stakes without fearmongering
LEADmonths
The Narrative Void and On-Mission Framework
Replace mission statements with living stories that align every stakeholder
SELFongoing
The Identity Transformation Framework
Brands that participate in their customer's transformation create passionate evangelists
MKTmonths
The StoryBrand Marketing Roadmap
Five almost-free steps to implement your brand message and grow revenue
COMdays
The One-Liner Formula
A four-part statement that makes people want your business card
MKTdays
The StoryBrand Website Framework
Five things every website must include to convert browsers into buyers
SALdays
The Direct and Transitional Calls to Action
Ask customers to marry you, and when they say no, ask for another date
SALdays
The Two Plans Framework (Process Plan + Agreement Plan)
Remove confusion with a process plan and alleviate fear with an agreement plan
COMweeks
The Guide Positioning Framework
Win trust and respect by expressing empathy and demonstrating authority
MKTweeks
The Three Levels of Problem Framework
Address external, internal, and philosophical problems to create irresistible brand promises
MKTweeks
The SB7 Framework
Seven story elements that clarify your brand message so customers listen