About this source
The revised and updated edition of the foundational text on design thinking from the CEO of IDEO. Brown lays out how design thinking expands the canvas for design to address challenges facing business and society, showing how a human-centered, creative problem-solving approach offers new and more effective solutions. The book makes the case that design thinking should be available to anyone who wishes to master its mindsets and methods, not just trained professional designers.
Frameworks extracted
12 totalLEADmonths
T-Shaped Team Composition
Combine deep expertise with broad empathy across disciplines
STRmonths
Whole Systems Design
Design the system, not just the artifact within it
PRODdays
Divergence-Convergence Cycle
Create choices before you make choices
INNmonths
Extreme Constraints as Innovation Catalyst
Embrace severe limitations to unlock breakthrough solutions
COMweeks
Storytelling as Strategic Communication
Move from data and arguments to narratives that inspire action
LEADmonths
Design Thinking Culture Stack
Build the organizational conditions where innovation becomes habitual
MINDongoing
Integrative Thinking
Hold opposing ideas in tension to construct new solutions
STRweeks
Ways to Grow Innovation Matrix
Balance your innovation portfolio across four quadrants of risk and reward
STRweeks
Experience Blueprint
Map the emotional journey to find where moments truly matter
INNdays
Rapid Prototyping Philosophy
Build to think, don't think to build
INNweeks
Insight-Observation-Empathy Triad
Discover latent human needs through immersion, not surveys
INNweeks
Three Spaces of Innovation
Navigate innovation through overlapping spaces, not sequential steps