About this source
Clayton Christensen presents Jobs to Be Done theory as a comprehensive framework for understanding why customers make the choices they do, arguing that innovation becomes predictable when companies focus on the progress customers are trying to make rather than on product attributes or demographic data.
Frameworks extracted
7 totalSTRongoing
Three Data Fallacies Framework
Avoid the data traps that derail innovation decisions
STRmonths
Integration Around the Job
Align processes, structure, and culture around the customer's job
INNweeks
Job Hunting Strategy
Five sources of insight for discovering unmet jobs in the wild
INNmonths
Job-Based Experience Design
Build a resume of experiences that gets your product hired every time
MKTweeks
Big Hire / Little Hire Analysis
Track both the purchase moment and every moment of actual use
MKTweeks
Four Forces of Progress
Map the forces that drive and block every customer decision
INNmonths
Jobs to Be Done Framework
Innovate by understanding the progress customers are trying to make