About this source
The definitive guide to marketing and selling disruptive technology products to mainstream customers, introducing the concept of a dangerous gap between early adopters and the early majority in the technology adoption life cycle.
Frameworks extracted
3 totalSALongoing
Pragmatist Buyer Psychology
Win the pragmatist by becoming the safe, proven, de facto standard choice
SALmonths
Distribution Channel Selection for the Chasm
Match your sales channel to your buyer's expectations and your product's complexity
STRmonths
The Chasm Crossing Strategy (D-Day Analogy)
Concentrate all resources on one niche beachhead to break into mainstream