About this source
Ann Handley discusses content marketing trends, virtual events best practices, the rise of social audio platforms like Clubhouse, and how brands can show authenticity and humanity in their marketing.
Frameworks extracted
3 totalMKTweeks
Social Audio Experimentation Framework
Leverage emerging audio platforms for serendipitous brand connection
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Brand Authenticity Through Vulnerability
Show real human emotion in brand communications to build deep trust
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Live Trigger to Action Method
Use live elements in virtual events to drive engagement and attendance