About this source
Rory Sutherland discusses counterintuitive marketing principles, behavioral economics, the psychology of perceived value, and why traditional rational approaches to business often miss what actually drives human behavior.
Frameworks extracted
3 totalPRODweeks
The Serendipity Hybrid Work Model
Balance deep work solitude with serendipitous office collaboration
MKTmonths
Asymmetric Value Creation
Find where small changes in context create disproportionate value shifts
MKTweeks
Psychological Moonshot Framework
Solve expensive problems cheaply by changing perception rather than reality