Essay·2023
John Ferolito made AriZona Iced Tea ubiquitous. Now he wants to make tea 'sexy'
About this source
Fast Company long-form on Ferolito's Saint James Iced Tea relaunch — premium organic positioning, $50M revenue target in 3-4 years, Jon Buscemi as creative director. Confirms Ferolito is not press-silent post-settlement.
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