About this source
Scott Galloway maps the four tech giants to fundamental human organs and instincts: Google as God (brain), Facebook as love (heart), Amazon as consumption (gut), and Apple as sex (reproductive organs), arguing these companies have disarticulated and reassembled human identity for profit while avoiding regulation.
Frameworks extracted
3 totalMKTmonths
The Irrational Value Creation Model
Target irrational human organs to build the highest-margin businesses
STRongoing
The Regulation Accountability Framework
Hold dominant companies accountable by demanding they bear the true cost of their power
STRweeks
The Four Horsemen Organ Map
Map tech giants to the human instincts they exploit for profit