About this source
Halligan and Shah make the case that the old playbook of cold calls, trade shows, and bought advertising is dying, and that marketers must instead earn attention by publishing remarkable content that draws prospects in. The book provides a systematic methodology for getting found online through SEO, blogging, and social media, then converting that traffic into leads and customers.
Frameworks extracted
13 totalLEADmonths
DARC Inbound Hiring Framework
Hire marketers who are digital natives, analytical, networked, and can create content
STRmonths
Blog as Durable Compounding Asset
Build a blog that generates traffic for years, not just days, through compounding content investment
COMmonths
Social Media Presence System
Build platform-specific authority by listening first, then contributing value consistently
STRweeks
Marketing Funnel Campaign Yield Analysis
Measure yield at each funnel stage per channel to find and fix your marketing ROI leaks
STRmonths
Lead Grading and Nurturing System
Score leads by engagement signals and nurture the unready until they're sales-qualified
STRweeks
Landing Page Conversion System
Strip distractions, match the promise, and build trust to convert visitors to leads
STRweeks
VEPA Call-to-Action Framework
Make every CTA Valuable, Easy to Use, Prominent, and Action Oriented
STRweeks
Keyword Selection Matrix
Choose keywords where relevance, search volume, and low competition intersect
STRmonths
SEO Authority Building System
Build search rank through earned inbound links and on-page optimization, not tricks
PRODmonths
Content Factory Model
Treat your marketing team as part publisher — build a systematic content production engine
STRmonths
Remarkable Content Strategy
Be world-class for a narrow market or cross boundaries to create a new category
STRmonths
Website as Marketing Hub Model
Transform your website from a product brochure into a magnetic industry resource
STRmonths
Inbound vs. Outbound Marketing Paradigm
Stop interrupting prospects — earn their attention by publishing content they want