Jermaine Dupri on the Art of Making a Hit | On the Spot | TED

Legendary music producer Jermaine Dupri pulls back the curtain on how hit songs really get made in TED’s rapid-fire Q&A format, “On the Spot.” Answering a stream of unexpected questions, he covers what makes a good hook, why he doesn’t chase “cool,” how he helped build Atlanta’s sound and more. (Recorded at TEDNext 2025 on November 10, 2025)

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