Loonshots: How to Nurture the Crazy Ideas That Win Wars, Cure Diseases, and Transform Industries

Distinguish between product loonshots that nobody thinks will work and strategy loonshots that nobody thinks will make money

Organizations undergo sudden behavioral shifts at predictable thresholds, just like water freezing, and understanding the physics lets you manage the transition

Separate innovation teams from franchise teams so fragile, radical ideas can survive long enough to prove their worth