About this source
A guide to why some ideas survive and others die, revealing the six principles (SUCCESs) that make ideas sticky and memorable.
Frameworks extracted
3 totalCOMdays
The Curiosity Gap Technique
Create knowledge gaps that pull people toward your message irresistibly
COMweeks
The Curse of Knowledge Antidote
Bridge the expert-novice gap by making the familiar feel new again
COMdays
SUCCESs Framework for Sticky Ideas
Make any idea unforgettable using six principles of stickiness