Essay·2015

How Jane Fonda's Workout Conquered the World

by Jake Rossen

Format
Essay
Year
2015
Author
Jake Rossen
Frameworks extracted
0

About this source

Business-press narrative of the category-creation mechanic: Stuart Karl's pitch, the $59.95 sell-through price, 3,000 first-month then 200,000+ first-year units (beating Star Trek II), and the tape pulling VCR penetration from under 10% to ~30% by 1985.

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