Muscletown USA: Bob Hoffman and the Manly Culture of York Barbell

The definitive business biography (Penn State University Press, ISBN 978-0-271-01855-3): the oil-burner-to-barbell conversion, the "York gang" of athletes trained at the factory, the equipment + health-food + magazine model, the innovations Hoffman championed (weight training for athletes, isometrics, women's weightlifting), and the competitive struggle with the Weider empire.