Book·1999

Permission Marketing

by Seth Godin

Editorial policy
Format
Book
Year
1999
Author
Seth Godin
Frameworks extracted
2

About this source

Seth Godin introduces the concept of permission marketing—earning consumers' attention through value exchange rather than interrupting them with unwanted ads.

Frameworks extracted

2 total
MKTongoing
The Attention Scarcity Principle
In an overcommunicated world, earning attention is more valuable than buying it
MKTmonths
The Permission Marketing Ladder
Turn strangers into friends and friends into customers through earned trust