Purple Cow, New Edition: Transform Your Business by Being Remarkable

Target the obsessives, not the masses — consumers with otaku are your sneezers, your evangelists, your engine of growth

Find the sneezers who spread ideas, arm them with a remarkable story, and let the virus do your marketing

Mass marketing is dead — create remarkable products that the right people seek out instead of interrupting everyone

In a world of brown cows, only the purple one gets noticed — remarkable is the only marketing that works