About this source
Ad Age "Marketing 100" feature (June 26, 1995) naming Michael Schott a top marketing operator for taking AriZona Iced Tea from regional to national distribution.
Verified lede (opening line), extracted via Readwise Reader parse 2026-05-29 (ASH-252): "In 1993, Michael Schott went from beer baron to teetotaler." — signals Schott's distribution pedigree was in beer/alcohol distribution; he transplanted that channel playbook into non-alcoholic iced tea on joining AriZona's national distribution push in 1993.
Full body NOT retrievable (methods exhausted 2026-05-29): hard Ad Age paywall + never archived. Wayback availability API returns 0 snapshots for both URL variants (with/without trailing slash); CDX hard-429s this IP; archive.today is CAPTCHA-gated; live URL + WebFetch return navigation only; Readwise Reader captured only the lede before the paywall gate. No direct Schott quotes, distribution-growth numbers, or named tactics obtainable from any accessible copy. The only remaining route is a UK university Ad Age Database subscription (no access). URL preserved as canonical citation.
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