About this source
Encyclopedia.com mirror of the IDoCH entry on Snapple. Documents Quaker Oats turning to Mike Schott (formerly of AriZona and Nantucket Nectars) in August 1996 to manage the company — brought in to "resolve numerous ongoing problems and rebuild the brand" after sales declines, formula changes that backfired, discontinued advertising, and lost distributor relationships. One stated task: build consumer awareness of Snapple's diet products.
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