About this source
A guide to building a loyal audience by moving people through the Pyramid of Fandom, from casual visitors to active followers to connected community members to devoted superfans, using experience-driven strategies rather than traditional funnel optimization.
Frameworks extracted
12 totalENTmonths
The Platinum Access Experience
Create exclusive VIP tiers that reward your most dedicated fans with extraordinary experiences
INFweeks
Remember the Lemons
Pay close attention to individual details and use them to create unforgettable personal moments
MKTweeks
Give Them a Name
Create a shared identity for your community that transforms followers into a tribe
MKTdays
Open the Factory Doors
Share behind-the-scenes processes to build appreciation, trust, and insider connection
MKTweeks
The Community Challenge
Rally your audience around a time-bound shared challenge to forge deep community bonds
ENTdays
Co-Creation and Community Voting
Invite your audience to make decisions and shape your brand so they feel ownership
INFdays
Return Every Handshake
Never leave a first interaction unanswered; every greeting is a potential superfan moment
SALweeks
Drive the DeLorean
Paint vivid pictures of two futures to motivate your audience into action
MKTdays
The Quick Win Hook
Give your audience a small, fast victory that hooks them into wanting more
COMdays
Break the Ice
Share your personality and personal interests to forge human connections with your audience
COMweeks
Learn the Lyrics
Use your audience's own language to show them you truly understand their problems
MKTmonths
The Pyramid of Fandom
Move people through four stages from casual visitors to devoted superfans