About this source
Rory Sutherland argues that tiny, inexpensive behavioral changes often produce disproportionately large results, yet organizations systematically ignore them in favor of expensive strategic solutions.
Frameworks extracted
3 totalSTRweeks
Terminal 5 Syndrome Diagnostic
When big expensive things are brilliant but small details are catastrophic
LEADmonths
The Chief Detail Officer Model
Give someone immense power and no budget to find asymmetric wins
STRweeks
The Disproportionate Impact Principle
Small inexpensive changes often outperform massive strategic investments