About this source
The foundational text on customer development methodology that launched the lean startup movement
Frameworks extracted
5 totalSTRweeks
Market Type Analysis
Determine whether you are entering an existing market, creating a new market, or resegmenting an existing market to choose the right strategy
STRweeks
The Pivot
When customer validation fails, change direction based on what you learned rather than pressing forward on a broken plan
ENTmonths
Customer Validation
Prove you have a repeatable and scalable sales process by getting customers to actually buy
ENTweeks
Customer Discovery
Get out of the building to test whether your hypotheses about customers and their problems are correct
ENTmonths
The Customer Development Process
Four iterative steps to find and validate a scalable business model before scaling the company