About this source
Nir Eyal explains his four-step Hooked Model for understanding how successful digital products create habit-forming user engagement through triggers, actions, variable rewards, and investment.
Frameworks extracted
3 totalINNdays
The Ethical Habit Design Test
A conscience check for product builders wielding habit-forming psychology
MKTmonths
The External-to-Internal Trigger Shift
How products graduate from needing notifications to living in users' minds
MKTmonths
The Hook Cycle
Four repeating phases that turn product usage into automatic habit